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Date: 25-apr-2025 | By: Nuztrend Team
Image Credit: Instagram: @khloekardashian
Reality star and entrepreneur Khloé Kardashian is officially making waves in the health food industry with the launch of her new brand, Khloud. The first product? A line of protein-rich, better-for-you popcorn that's set to hit Target shelves and online carts nationwide on April 29, 2025.
Designed for consumers looking to snack smarter, Khloud popcorn is packed with 7 grams of protein per serving. The protein comes from a proprietary ingredient blend known as "Khloud dust," a combination of milk proteins and seasoning that gives the popcorn its flavor and functional boost.
Kardashian’s Khloud popcorn will be available in three flavors at launch:
All varieties are non-GMO, gluten-free, kosher, and free of seed oils, ticking off multiple checkboxes for health-conscious consumers who still want to indulge in flavorful snacking.
“I’ve always been obsessed with healthy snacking,” said Kardashian. “With Khloud, I wanted to create something functional and craveable — something you’ll actually look forward to eating without guilt.”
Khloud was developed in partnership with venture capital firm K5 Global, and the brand has already attracted heavyweight backing from Serena Ventures, WME (William Morris Endeavor), and Shrug Capital. This strong investor support signals high expectations for the brand’s growth in the competitive health-food sector.
Khloud Protein Popcorn will be available at Target stores across the U.S. and online at both Target.com and KhloudFoods.com.
As more celebrities enter the functional food market, Kardashian’s foray into high-protein, clean-ingredient snacks marks a smart move — capitalizing on consumer demand for products that combine taste, convenience, and nutrition.
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