MrBeast’s Chocolate Empire Outpaces His YouTube Earnings in 2025
Date: 14-apr-2025 | By: Nuztrend Team
Image Credit: Instagram: @mrbeast
Jimmy Donaldson, aka MrBeast, has redefined what it means to be a content creator in 2025 — not by uploading another jaw-dropping video, but by transforming his snack company, Feastables, into a multimillion-dollar brand that's now out-earning his legendary YouTube empire.
From Creator to Consumer Goods Mogul
What began as a side venture — a quirky chocolate brand featuring Willy Wonka-style prizes and cleaner ingredients — has turned into a global business success story. In a recent podcast appearance, Donaldson shared that Feastables has officially surpassed his annual YouTube revenue, a platform where he once reigned as the top-paid creator worldwide.
2024–2025: The Growth of Feastables
Feastables has seen rapid growth, thanks to strategic retail expansion, clever brand tie-ins, and MrBeast’s massive fan base. Launched in 2022, the snack company now offers a range of chocolates, cookies, and protein bars that appeal to both Gen Z and health-conscious consumers.
Estimated 2025 Revenue: Feastables: ~$180M | YouTube Channels (combined): ~$130M
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What’s Driving the Success?
- Placement in over 70,000 stores including Walmart, Target, and Tesco (UK)
- Gamified packaging with QR code rewards and giveaways
- Viral marketing boosted by MrBeast’s 250M+ global audience
- Clean label snacks with plant-based and low-sugar options
MrBeast's Take on His Chocolate Triumph
“Feastables was never just about snacks,” Donaldson said. “It’s about building a brand that fans trust — one that tastes good and stands for something. I didn’t expect it to overtake YouTube, but I’m not surprised anymore.”
A Creator Economy Milestone
This moment marks a key shift in the creator economy, showing that today’s digital stars are no longer confined to ads and brand deals — they’re launching real businesses with long-term growth. MrBeast’s business journey could be a blueprint for influencers transitioning into founders.
What’s Next for Feastables?
Global expansion is on the horizon. Feastables is rolling out in Asia and Latin America, and rumors suggest a new energy drink line may launch later this year.
In short, MrBeast isn’t just creating viral videos anymore — he’s building an empire. And the next time you unwrap a chocolate bar, you might just be supporting the future of creator-led business.
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