Date: 19-may-2025 | By: Nuztrend Team
Yoshinoya, one of Japan’s most iconic fast-food chains, announced an ambitious five-year strategy on May 19, 2025, to transform ramen into a core part of its business portfolio. The company aims to generate 40 billion yen in ramen-related revenue by the fiscal year 2029.
The new plan includes opening specialized ramen outlets, expanding menu offerings across existing Yoshinoya locations, and investing in proprietary ramen recipes that cater to both domestic and international palates.
Market experts say the move is a calculated step to capitalize on the global popularity of ramen and differentiate Yoshinoya in a crowded fast-food market. The strategy also supports Japan’s broader push to promote traditional cuisine internationally.
Yoshinoya’s ramen expansion could intensify competition with other chains like Ippudo and Ichiran, but analysts say the brand’s reach and pricing power give it an edge in scaling fast.
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