Shah Rukh Khan, Ajay Devgn, Tiger Shroff Face Legal Trouble Over Vimal Ad – Consumer Forum Notice
Date: 08-mar-2025
Shah Rukh Khan, Ajay Devgn, Tiger Shroff in Legal Trouble Over Vimal Ad
Introduction
Bollywood superstars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have landed in legal trouble over their endorsement of Vimal Pan Masala. The Jaipur District Consumer Forum has issued notices to them, alleging that the advertisement for the brand makes misleading claims regarding its ingredients. The actors and the manufacturer must appear before the court on March 19, 2025, to respond to the allegations.
Why Are Shah Rukh Khan, Ajay Devgn & Tiger Shroff Facing Legal Issues?
The controversy stems from the tagline used in the advertisement: "Dane dane mein hai kesar ka dum" (Each grain contains the power of saffron). The complaint argues that:
- False Advertising: The claim of containing saffron is questionable since real saffron costs around ₹4 lakh per kg, making it unlikely for a ₹5 pan masala pouch to contain it.
- Health Risks: The ad may encourage tobacco consumption by giving a premium appeal to the product.
- Consumer Deception: Misleading advertising can influence purchasing decisions, violating consumer rights.
Legal Action & Court Summons
The Jaipur District Consumer Forum has ordered the actors and the chairman of JB Industries, the manufacturer of Vimal, to respond to the complaint. The next hearing is scheduled for March 19, 2025, where they must present their defense.
Previous Controversies Around Celebrity Endorsements
This is not the first time Bollywood actors have been called out for promoting pan masala and tobacco-related products:
Also Read
- 2022: Amitabh Bachchan stepped down as an ambassador for a pan masala brand after public backlash.
- 2023: Akshay Kumar faced criticism for endorsing a tobacco-linked brand and later apologized.
- 2024: Several celebrities faced scrutiny for their association with similar brands.
Impact on Celebrities & Advertising Industry
With increasing scrutiny on misleading advertisements, this case could set a precedent for celebrity endorsements. If found guilty, the actors and the brand may face:
- Legal Penalties: Heavy fines or bans on misleading endorsements.
- Public Backlash: Loss of trust among fans and social media criticism.
- Stricter Advertising Laws: Increased regulations on celebrity endorsements of harmful products.
🔄 Read More
⬅ Previous: Delhi Govt, Led by CM Rekha Gupta, Sanctions ₹2,500 Monthly Aid for Women
Date: 08-Mar-2025
The Delhi government, under CM Rekha Gupta, has launched the Mahila Samriddhi Yojana, providing ₹2,500 monthly financial aid to eligible women. Learn about eligibility, benefits, and the application process.
Next: India Remains Unbeaten to Clinch Champions Trophy 2025 | Historic Win Over New ➡
Date: 10-Mar-2025
India secured the ICC Champions Trophy 2025 with a thrilling four-wicket victory against New Zealand, maintaining an unbeaten streak. Rohit Sharma led the team with a masterful 76, while India's spinners dominated, restricting New Zealand to 251.
📌 Latest Trending
US media: Elon Musk to soon leave US administration 🎥
04 Apr 2025