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AI Search Engines Transforming Online Discovery Landscape

Date: 27-mar-2025

AI Search Engines Transforming Online Discovery Landscape

AI Search Engines Redefine Online Information Discovery

Recent developments indicate that artificial intelligence (AI) search engines are significantly altering the landscape of online discovery. According to a report by The Verge, AI-driven search referrals to U.S. retail sites surged by 1,300% during the 2024 holiday season compared to the previous year.

Unlike traditional search engines, AI search tools provide more relevant content, resulting in users spending 8% more time on sites and exhibiting a 23% lower bounce rate. This shift challenges the dominance of conventional search models and prompts businesses to rethink their digital marketing strategies.

Companies are now exploring how to adapt to AI search algorithms to maintain visibility and engagement in this evolving digital environment.

Source: SHRM

Disclaimer: This article is based on publicly available information from various online sources. We do not claim absolute accuracy or completeness. Readers are advised to cross-check facts independently before forming conclusions.

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