Shopify CEO Tobi Lütke Walks Back Work-Life Balance Views, Now Works Weekends Too
Date: 26-mar-2025
Shopify CEO Reverses Stance on Work-Life Balance
Tobi Lütke, the CEO of e-commerce platform Shopify, has made a surprising U-turn on his once-celebrated approach to work-life balance. In a recent statement, Lütke admitted he now works over 10 hours a day and frequently puts in hours on weekends — a stark contrast to his earlier belief in maintaining strict 40-hour work weeks.
From 40 Hours to Hustle Culture
Back in 2019, Lütke tweeted that he rarely worked more than 40 hours a week while building Shopify into a $125 billion company. That post — once hailed as a modern take on sustainable entrepreneurship — has since been deleted. The CEO had even emphasized the importance of eight hours of sleep and avoiding all-nighters. Fast-forward to 2025, and his tone has shifted to align more with Silicon Valley's high-effort expectations.
"Don’t Be Misguided by the Meme"
Responding to questions on social media earlier this month, Lütke clarified: “I’m at home for dinner but I work at least 10 or so hours a day and a lot of the weekend. I don’t want people to get misguided by this meme.” His comments reflect a broader change in tech leadership attitudes, as companies like Meta and Microsoft crack down on underperformance and shift to more aggressive productivity metrics.
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Tech Industry Pressure Mounts
- Meta recently announced the layoff of 4,000 employees deemed ‘underperformers.’
- Microsoft replaced its HR chief and laid off 2,000 workers in 2025 alone.
- Silicon Valley’s culture now favors output and productivity over work-life harmony.
Conclusion
Lütke’s shift underscores growing tensions in the tech industry between advocating for employee well-being and the mounting pressure to deliver performance. As startups and giants alike demand more from their workforce, work-life balance may remain an ideal — not a standard.
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